Digital marketing in business has never been more important. The old coffee shop talks where friends got together and chatted about things like their experiences, whilst still relevant, are a way of the past. The new word of mouth is online. Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. In 2016, 92% of consumers read online reviews before visiting a business and 94% would use a business with a four star rating.
The Zero Moment of Truth refers to a typical customer’s buying cycle as indicated below. It starts with Interest, for example a customer might want to find a good local cafe in the Perth CBD. They do some Research to see where the best place in the area is to go. They locate your cafe business and come down to try it out, leading to a Purchase. Finally, they comment on their overall Experience of their visit.
